{"product_id":"helmut-newton-sumo-book-by-newton-jane","title":"Helmut Newton. Sumo - book by Newton, Jane","description":"\u003cp\u003eHelmut Newton (1920–2004) always showed a healthy disdain for the easy or predictable, so it’s no surprise that the \u003ci\u003eSUMO\u003c\/i\u003e was an irresistible project. The idea of a book the size of a private exhibition, with spectacular images reproduced to state—of—the—art origination and printing standards, emerged from an open, experimental dialogue between photographer and publisher. With the \u003ci\u003eSUMO\u003c\/i\u003e weighing in—boxed and shrink—wrapped—at 35.4 kg (just under 80 pounds), Newton created a landmark book that stood head and shoulders above anything previously attempted, both in terms of conceptual extravagance and technical specifications.\u003cbr\u003e\u003cbr\u003ePublished in an edition of 10,000 signed and numbered copies, the \u003ci\u003eSUMO\u003c\/i\u003e sold out soon after publication and quickly multiplied its value. It now features in numerous collections around the world, including New York’s Museum of Modern Art. The legendary copy number one, signed by more than 100 of the book’s featured celebrities, broke the record for the most expensive book published in the 20th century, sold at an auction in Berlin on April 6, 2000 for 620,000 German marks—about 317,000 euros.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003cbr\u003eEdition description: Multilingual Edition\u003cbr\u003ePages:    464\u003cbr\u003eProduct dimensions: 11.20(w) x 15.50(h) x 2.40(d)\u003c\/p\u003e","brand":"Mad Dogs and Englishmen Design ","offers":[{"title":"Default Title","offer_id":43747492364324,"sku":"A0054","price":206.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/5722\/0132\/files\/61PQLN2X-xL._SL1280.jpg?v=1783057836","url":"https:\/\/www.maddogsandenglishmendesign.com\/products\/helmut-newton-sumo-book-by-newton-jane","provider":"Mad Dogs \u0026 Englishmen Design and Interiors","version":"1.0","type":"link"}